Ask Catherine: 69 Days Left to Reach Your 2014 Revenue Goals
I was going through my numbers this past weekend and compared them against last year’s. The good news is that I did better the first two quarters of 2014 than I did last year; however, the 3rd quarter fell short and now I’m behind.
While 4th quarter revenues have always been good, I don’t want to be blindsided with any surprises so what can I do to ensure I reach my revenue goals for 2014?
Dear Dr. E,
Thanks for a great question. The end of the year can sneak up fast and leave you scrambling to bring in the revenues you EXPECTED.
You look at your numbers for the year and may be saying to yourself, “Why would this year’s results be so much less than last year’s when I’m spending the same or even more than I did before?”
It only takes one bad quarter to get behind. A lot of cosmetic practices find the summer months can be tough and leave you with more overhead than revenues.
BUT, one great quarter can catch you up and get you on the fast track to crush 2014.
So, what can you do NOW to ensure a great 2014?
The easiest way to make money is from your existing patients. They already know, like and trust you and they are much more open to your promotional messages than complete strangers are, isn’t that right?
However, you must approach them strategically or your efforts will fall flat. Here’s one tip: STOP sending the same message to everybody! You quickly become “a pest vs. a guest” when you communicate the wrong message to the wrong audience at the wrong time.
To see examples of what works and what doesn’t, attend my next FREE training called, “How to Reach Your 2014 Revenue Goals” on Wednesday, October 22.
At this training, you’ll discover:
– What aesthetic patients are responding to NOW;
– What’s NOT working that’s giving you false hope but will blindside you at the end of the year when you DON’T bring in the revenues you expected;
– The easiest way to boost your revenues NOW without adding new staff or complicated strategies
I will lay out the strategies, along with samples and results so you KNOW what to do to turn 2014 into a blockbuster year!
Pick the time that works best for you on Wednesday, October 22:
Are YOU on target to reach your 2014 goals?
If so, what did you do to make that happen?
If not, what is holding you back?